Word: intel
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Completely changing the face of Intel, Grove set his assembly line to produce microprocessors instead of simple memory chips. Intel soon came out with the 386 microprocessor, which became an instant hit. And by the mid-80s, the personal computer, or PC, was becoming mainstream. In 1981 IBM made the little-publicized decision to use Intel chips in its PCs. Now, as the computer age exploded, Intel began to take off--and the rest was history...
...used it to slashed prices, and as PCs with "Intel Inside" began to dominate the market, he left the competition behind...
...early 1990s, Intel was the world's foremost producer of microprocessors, supplying 90 percent of the world's computers with their juice...
...Grove and Intel were not out of the woods yet. Intel faced its biggest--and most public--crisis in 1994. After introducing the new Pentium processor, the fastest microchip yet created, Intel engineers found a bug in their new product. At first, Grove did not bend. Refusing to see the public relations implications, he decided to selectively replace only a few computers containing the problematic chip...
Grove soon realized that in the computer revolution, consumer discontent could kill a product. Reversing his previous strategy, Grove declared he would replace computers containing Pentium chips. The move cost Intel nearly $475 million, but the company rebounded from the temporary crisis with major publicity--and celebrity for its CEO, Andy Grove...