Word: intel
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...brand-name consumer products, once the buy-and-hold, sleep-at-night formula for riches, has lost much of its appeal. Just compare the performance of Berkshire Hathaway, the repository of great American brands assembled by legendary investor Warren Buffett, with that of Bill Gates' Microsoft--or Dell or Intel. Is Coke no longer "it"? Have brands like American Express and Disney lost their luster? What has caused Buffett-style consumer brands to lag behind the big tech stocks...
Simultaneously, Microsoft and Intel and to a lesser extent Dell and Cisco, the two other great NASDAQ performers, have become the new global brand names. "Intel Inside" is almost as recognizable in China and Eastern Europe these days as are Coke or McDonald...
...pizazz. And some of the great brands have run out of room to show double-digit growth without bumping into one another. This week saw another tough quarter from Pepsi, which can seem to win only if it spends massively to take market share from Coke. Microsoft and Intel face far fewer constraints on their growth...
Cramer runs a hedge fund and writes for thestreet.com He holds investments in Cisco, Coke, Dell, Intel and Microsoft. This column should not be construed as advice to buy or sell stocks...
Over the past two years, this column has been host to many a topic, from the introduction of MMX in Intel's processors to the introduction of repetitive strain injury to my arms. It's been the best of times and the worst of times...