Word: intell
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...Intel CEO Andy Grove is already providing computer chips for 80% of the world's personal computers. This year he's aiming for the remaining...
...weapon is the MMX (for multimedia extension) technology, Intel's new multimedia-enhanced microprocessor line that's designed to make music sound more resonant, video images flow more smoothly and graphics colors look richer. Since its release earlier this year, the new microprocessor has found its way into both laptop and desktop computers, and Grove hopes it will lure more people than ever to computers when they need to communicate, do business or just entertain themselves...
Grove also plans to focus more attention on the international market, an area in which California-based Intel is less experienced than at home but one that is increasingly critical as the use of computers and the Internet spreads. More than half of Intel's $21 billion in annual revenues now comes from abroad. To boost sales further, the company is making microprocessors available even to small computer manufacturers overseas...
Cyrix's latest chip release is the M2. It will be MMX-compatible and offers consumers a lower-priced, alternative to Intel. In addition, AMD will be releasing its MMX-compatible K6 chip in the coming months...
...pricing for most of these multimedia Pentium systems is about $2,000 (and $3,000 for the Pentium II). But that's the stuff of dreams, and even for those of us without two or three grand to spare, there is good news in all this constant upgrading. Because Intel is so eager to have its latest processors take hold in the market, it is cutting prices on its non-MMX Pentiums significantly...