Word: intendment
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When authors Ryan Mathews and Watts Wacker call someone a deviant, they intend it as high praise. In their new book, The Deviant's Advantage: How Fringe Ideas Create Mass Markets, the duo explain how "positive" deviance "is the backbeat of commerce, the rhythm of innovation that drives wealth creation and defines attitudes and values." It's often the "oddball" ideas--from sticky Post-it notes to the Blair Witch Project (a film which cost $60,000 to make, and grossed $240 million)--that make fortunes for enterprising companies. The resulting product or service must of course be polished...
...intend to have dialogue with them. This is definitely not a one-sided issue. We definitely respect diversity of viewpoints on this,” Gulay said...
...lines where she used to work are padlocked. The union and the factory's workers are camped out in the one building they have access to, which houses the union office and what used to be the "Nike School," where the sneaker company ran a supplemental education program. They intend to stay there, says Ahmad Saukani, the 35-year-old vice chairman of the company union, until they get fair severance pay. The target of the workers ire is PT Doson Indonesia, the company that ran the factory as a supplier for Nike. Still, about 2,000 workers protested outside...
...crew protest demonstrates, the new policy expressly contradicts the wishes of the people it is supposed to benefit: student athletes. Many athletes are intensely committed to their sport and would prefer to practice year-round rather than take an artificial break. Several have already indicated that they intend to break the rule and practice with their team—putting them in an unfair position where improving their athletic ability is deemed an illegitimate use of time. Even those who legally train alone will not receive advice from coaches. And since other non-Ivy schools have no such policy, Harvard?...
Students must go to the ticket office on their class’ allotted days with the IDs of all the students with whom they intend...