Word: interaction
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Dates: during 2000-2009
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Andrea Illy: Now is the perfect time. Awareness of coffee in America is at an all-time high. The purpose is to interact with the consumer and get them to know our brand. It's a new marketing approach. Here in America, espresso is often over-roasted, which is why it tastes bitter. We want to globalize espresso and teach consumers to drink it the preferred...
...lower-income students need spaces of their own, too—surely more than the fourth-generation members of final clubs need theirs. And ultimately, we all need spaces to interact on a more equal footing, ones that don’t require an unlimited credit card for the purposes of friendship, learning, and living...
This coming summer, the club plans to send a group of Harvard students on a service trip to the nursery to tutor and interact with the children...
Barry and the other honorees also had the chance to interact with HBS’ newest class. The five recipients discussed case studies with the entire first-year business school class before the awards ceremony...
...first has to do with a relatively new mechanism for the consumption of opinion writing which is slowly changing the way people interact with news sources: a truly astounding number of weblogs serve largely as aggregators and meta-commentators. Their authors and owners scour the web looking for controversial articles to read, link to, and tear apart in what may very well be the closest thing to meaningful political discourse this country currently has going...