Word: interactionalism
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Still, so many of the technologies that promote interactivity don't fulfill that promise. When I attended the World Economic Forum in Davos, Switzerland, this January, Compaq gave each delegate a free iPaq pocket computer. I sat with a friend and marveled at the gizmo. Then we sent each other e-mails. Hey! Of course, we were sitting side by side (at an indescribably dull panel on Asian economies). Pointless communication, yes, but isn't that what we do nowadays? Think how commonly we send e-mails to colleagues at work who might be as near...
Although the sample was small - TPS has 1 million users and only a tiny fraction of viewers ended up taking a trial spin - the campaign shows the promise of interactive advertising. Says Olivier Danan, Opel France's marketing director: "The potential is huge, once more people are connected and people are able to interact quickly with ads." The London office of tech consultancy Jupiter MMXI predicts that European remote-control purchases via interactive TV will jump from $639 million this year to $10 billion by 2005. Advertising is not only getting more interactive but moving from a scattershot approach...
...more than that, it's understanding the social interaction. How people interact with technology, how it changes their lives...
...began to shape life-size figures out of silicone. "Most sculpture is like 500 pounds of rock. Once you get it, there isn't much you can do with it," he says, squinting through his constant companion cloud of cigarette smoke. "I wanted to make sculpture that could interact with people." And, as he discovered, people wanted to interact with his sculpture. When he posted photos of his work on his website, he was flooded with e-mails asking if it was possible to get a doll - for sex. At first, McMullen was taken aback. Then he was skeptical...
...they don't have to work through a lot of the inventory issues. When companies start spending again, software will get more than its share. The thing I like about Siebel is that they dominate customer relationship management software, which basically allows you to control your sales force and interact with your customer. I also like Brocade. It's the most attractive company in the storage area, where we also own Veritas, EMC and Network Appliance...