Word: interasia
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...hard to imagine China's peasant farmers, with their garden-size plots and primitive technology, matching Western agroindustry, but Trett will do his part to get them there. He has been hired by Chinaveg, a private company owned by the Hong Kong venture-capital firm Interasia and other investors. Trett's mission: to modernize farming techniques for the 6,000 tons a year of lettuce that Chinaveg grows, washes, cuts and packages for sale to buyers in China, including KFC's operations there, to the Japanese fast-food giants Ajinomoto and Yoshinoya and to hundreds of supermarkets...
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