Word: interbrew
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...InBev itself was only created in 2004, from the merger of Belgium's Interbrew with Brazil's AmBev. It is headquartered in the Flemish city of Leuven, where the company can trace its brewing roots back to 1366. Though the board includes former Belgian Prime Minister Jean-Luc Dehaene, the firm's power brokers are Brazilian investment bankers who have placed an accounting technique known as zero-based budgeting at the heart of their global strategy. It compels divisions to justify all costs for each year, rather than simply adjusting the baseline spending from the previous year...
...Petersburg, people are ready to splurge. The spending boom is creating a merger wave in sectors as varied as banking, brewing and confectionery. Alongside the Dixons deal, the huge Belgian beer company InBev is finalizing the last pieces of a $730 million acquisition of Russian beer giant Sun Interbrew, and Coca-Cola recently agreed to buy Multon, Russia's second largest juice company, for an estimated $600 million. Excluding the energy sector, mergers and acquisitions of Russian firms soared to more than $8 billion last year from $4.8 billion in 2003, according to Thomson Financial. Yet even as Western firms...
...splurge. The spending boom is creating a merger wave in sectors as varied as banking, brewing and confectionery. In just the past month, alongside the Dixons deal, the huge Belgian beer company InBev has been finalizing the last pieces of a $730 million acquisition of Russian beer giant Sun Interbrew, and Coca-Cola agreed to buy Multon, Russia's second largest juice company, for an estimated $600 million. Excluding the energy sector, mergers and acquisitions of Russian firms soared to more than $8 billion last year from $4.8 billion in 2003, according to Thomson Financial, which tracks worldwide...
...Miller and A-B in the U.S. is only one part of a much wider heavyweight fight for beer drinkers around the globe. For decades the beer business has been relatively fragmented, dominated by local tastes and brewers. In recent years, multinational players like Anheuser-Busch, SABMiller, Heineken and Interbrew have embarked on a wave of consolidation, buying up smaller brands in Eastern Europe, Latin America and Asia. In May, SABMiller and A-B briefly engaged in a bidding war for Harbin, the fourth largest brewery in China, which is now the fastest growing and biggest beer market...
...upgrade. A-B produces Budweiser in central China and has turned it into one of the country's best-known foreign beers; it also has a 10% stake in Tsingtao; and it's now negotiating for stakes in smaller Chinese breweries. Other foreign companies are following. World No. 3, Interbrew, has management control of joint ventures with 17 Chinese breweries, giving it a stable of brands, such as Double Deer, and it is scouring the countryside for more deals. "In early days, operators just weren't sure they could run local brands," says Wai Kee Tan, Interbrew's vice president...