Word: interbrew
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...INDICATORS Stellar Deal Belgian brewers Interbrew - makers of Stella Artois and Beck's - announced a $11.4 billion linkup with Brazil 's AmBev. The deal creates the world's largest brewer by volume, with a global market share of around...
...decade being dominated by even more mergers, closures and acquisitions. Credit Suisse First Boston analyst Ian Shackleton sees 70% of Germany's beer flow ending up in the hands of just a few global players by 2010. He points out that thirsty outsiders like Heineken in the Netherlands and Interbrew in Belgium have already taken over 18% of Germany's production since 2000; big brewers like them have the resources to suck up the rest as well...
...million liters), which brews, among other brands, Germany's No. 2 wheat beer, Paulaner Weissbier. Heineken said it was primarily interested in adding Paulaner to its global offering, but it also hatched a plan to use Schörghuber's connections to spread Heineken around Germany. A year later, Interbrew bought Beck's - the only German beer to have leveraged Germany's brewing reputation to its own global advantage. The price was a staggering j1.7 billion. Again, that deal was done primarily to harvest the Beck's brand for use outside Germany, but it also gave Interbrew a platform from...