Word: interestedness
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TIME: How did you first get interested in the subject of skin color?
Society has always had this Taylor-sisters duality in its attitude toward young women. Like steak-house owners trying to raise vegetarians, we idealize youth and sexiness but recoil if our young want to be sexy. What has complicated things recently is that girls are literally getting older younger. Their...
Googling isn't the only way to take out the greenwashing, however. The TerraChoice website www.terrachoice.com offers a list of what it calls the "six sins of greenwashing"--six simple signs that should tip off consumers to a company that is more interested in selling the earth than saving it...
In my lifetime, there was no coach I respected more than Don. UTEP had no reason to be a national power. When Don arrived, West Texas wasn't really interested in basketball. Hell, they played in a rickety-ass gym. No coach in the history of college basketball did more...
The strategy here is: more is more; success by any medium necessary. For Scholastic those ancillary products aren't just additional sources of revenue - though they're sure as shootin' that too - they enhance the overall entertainment experience. "That was really the genesis of this," Riordan says. "How can we...