Word: interestedness
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For those interested in a classier package and more novelistic read, Vertical, Inc., publisher of the Buddha series by revered manga author Osamu Tezuka (1928-1989), has just released his single volume Ode to Kirihito (825 pages; $25). Best known for his stories on themes of the power of love...
Other branding consultants use similar methods. "The majority of kids coming out of college are essentially generic," says D.A. Hayden, who did p.r. for clients like Volkswagen and the Washington Redskins before co-founding Hayden-Wilder last fall to help college grads land their first job. "They need key brand...
Just a week after Princeton seemed to throw a monkeywrench in the engine of Harvard’s Ivy League title machine, Harvard is once again in the driver’s seat, controlling its own destiny for a twelfth league crown after Cornell’s 14-7 win...
Jimmy Turner, director of horticultural research for the Dallas Arboretum, says demand for rare plants like the Wollemi has grown sharply in recent years. "The buying public is looking for brighter, bigger and better plants," he says. Sales of simple seeds and bulbs have correspondingly slowed, he adds, because plant...
Leonardo Loved Freaks Art researchers are trying harder than ever to unravel the enigma of the Mona Lisa's beauty [Oct. 9]. But Leonardo da Vinci was just as interested in capturing the grotesque, as TIME reported in its Feb. 3, 2003, issue: