Word: interests
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Dates: during 1980-1989
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...arms control is only one item on the larger agenda; the U.S. must simultaneously press the Kremlin on human rights and regional conflicts. All true. But arms control has always had a special role. In good times and bad, it keeps the superpowers talking about their one supreme mutual interest, the avoidance of war. Whichever side seems more engaged in that process is going to have an advantage on other issues and with other countries...
...Heath's big score seems as unlikely as breaking the bank at Monte Carlo, it isn't. Like a gambler hooked on high-stakes roulette, the general-interest segment of the $15 billion book-publishing industry is on a binge. In this go- go market, which represents one-third of an industry that includes books ranging from college texts to Bibles, editors are frantically putting bets on any potential best sellers. In recent months, the spin of the wheel has made not only a construction worker but also a Yale history professor and several fresh college graduates richer than they...
...march toward consolidation has left it dominated by about six major houses, each infused with capital, each run by managers whose favored reading is the bottom line, and each part of, or with ambitions to be, an international publishing conglomerate. In the past three years alone, the adult general-interest book trade has been transformed by at . least 16 major acquisitions, from the 1986 purchase of Doubleday by West Germany's Bertelsmann (price: $500 million) to last year's takeover of Macmillan by British publishing magnate Robert Maxwell ($2.7 billion). As early as 1987, Warner Books chairman William Sarnoff quipped...
What has increased the publishing industry's appetite for fresh manuscripts is a steady, decade-long expansion in the market for hard-cover best sellers. With their combined 2,100 outlets, Waldenbooks and B. Dalton have created a vast distribution system for general-interest hardcovers. The Book Industry Study Group estimates that retailers sold 286 million such books last year, up 33% from 1983, while publishers' revenues from those volumes nearly doubled, to an estimated $2.2 billion...
...reaction of advertisers and broadcasters to Nielsen's new meter has been generally positive. With $25 billion in annual ad revenue at stake, the industry has an interest in accurate audience measurements. The one uncertainty, assuming the system works, is how viewers would react to the presence of a camera-like device in their homes. Nielsen officials take pains to point out that the machine would not transmit pictures -- only data about who is watching what...