Word: interfilm
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...Interfilm's "Mr. Payback," written and directed by Bob Gale (creator of "Back to the Future"), presents this coercion in a new light. The 20-minute movie, which you're invited to experience twice, is like a filmed Choose Your Own Adventure, except that audience members engage in a putative competition to determine the plot twists...
...which one would think would be all that was strictly necessary--but as many times and as fast as possible. This is clearly designed to foster an atmosphere of rowdy and cheerful competition, especially as audience members are encouraged to shout at one another. At the screening I attended, Interfilm lackeys in DPMO ("Don't Piss Me Off") baseball caps officiated, exhorting viewers to new heights of button-pushing. "C'mon guys!" they shouted repeatedly...
...movie's press packet, Interfilm's CEO and president Bob Bejan asserts that, "Interactive motion pictures provide a group activity and a social interaction unequaled in any other entertainment forum." In my mind, yelling at strangers in a movie theater bears more similarity to groupthink than to positive social interaction, and the movie's interactivity is the interactivity of the money exchange. That's life in the modern world: the home shopping network defines our idea of interactivity. The endings for regular movies are chosen by focus groups; that process is simply brought into the open here...
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