Word: intermixing
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...finely tuned assembly line is the brainchild of Demand's co-founder Richard Rosenblatt. Best known as the CEO of Intermix Media, owner of MySpace, when the company was sold for $580 million to News Corp. in 2005, Rosenblatt says he learned from his experience with social networks that there were plenty of people producing reams of data online. "But only 1% of that was relevant to more than just people's friends," he says. "What if we could find a way to find those content creators, tell them what to write and create a broader audience...
...pitching the sale of MySpace to Murdoch: On its own, [parent company] Intermix was not much of a prize. It owned a bunch of websites offering games like bingo and animated fart jokes that users could e-mail to one another. It was barely profitable. It had been sued by New York attorney general Eliot Spitzer for distributing spyware inside screen savers, screen cursors and games...
...Intermix also owned a majority stake in a fast-growing website - Myspace.com - which had attracted an impressive 17.7 million visitors the prior month. A consummate salesman, [Intermix CEO Richard] Rosenblatt focused his comments on the potential of adding MySpace's broad audience to complement Rupert Murdoch's already enviable empire of top-flight media companies...
...company she turned into an innovative wedding-gift-and-registry Web-centric business that she then sold to Martha Stewart Living Omnimedia in 2001. She followed that stint with six months of volunteering in South Africa and several consulting gigs at small businesses like designer Vivienne Tam and retailer Intermix...
...Remele co-founded Lewis Albert Corp. last summer. Remele, an experienced designer, spent the summer sketching about 300 designs, which he and Whitman eventually whittled down to 24 pieces. They hope to sell the line at upscale boutiques on the order of Manhattan’s Scoop and Intermix...