Word: internality
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...Useful though it undoubtedly is, Intern Memo isn’t just about the serious side of interning. According to William M. Ruben ’10, a loyal Intern Memo subscriber, the service is more engaging than its competitors. “They speak to me on a level I want to be spoken to. They’re much more improvised about [giving advice] so it’s not just job listings,” Ruben says. “The tone of the e-mails is very easy, accessible...
...Theodore’s fellow classmate and Intern Memo fan Chris Schonberger ’06 agrees: “They understand the fact that it’s not a life-and-death situation,” Schonberger says. “The humor definitely helps because it makes people feel more comfortable, and I think that’s one of the most important things you can have in an internship—just that perspective that you’re there to learn, and whatever you do it’s not going to ruin your career...
...Schonberger is certainly not alone in his enthusiasm. One of the standard obstacles any start-up Web site faces is establishing a steady readership, and Intern Memo seems to have its fair share of fans. In addition to its broad subscriber base, the Web site is forging partnerships with related sites as a means of expansion. Intern Memo recently joined forces with MonsterTRAK.com, a division of Monster.com geared toward college students and recent graduates seeking a career path. According to the Bressmans, this partnership has opened up new opportunities for their site...
...Intern Memo doesn’t plan on stemming its development. A recent addition to the Web site’s marketing strategy has been the use of campus reps—students at other schools hired by Intern Memo to spread the word and increase subscriptions. Maureen D. Barradas, a junior at Carleton College in Minnesota and a campus rep for Intern Memo, has been a fan of the site since she joined last June. “I believe in it so much that I decided to be a campus representative,” Barradas says...
...addition to the original summer version, Intern Memo provides a school-year edition of their newsletters to cater to students more concerned by landing summer internships than surviving them. But the original focus on summer internships is still the main priority of Intern Memo, and as the summer approaches the Web site is entering peak season. Already on the verge of making it big, Intern Memo is entering a crucial phase in development...