Word: internationale
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Dates: during 1990-1999
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Endorsements: International Brotherhood of Electrical Workers, Local 40 Carpenters' Union, Greater Boston AFL-CIO, National Association of Governmental Employees.
In a time-starved society that is waking earlier and has a slew of evening-entertainment options, the morning news shows have effectively become the new nightly news. The flagship evening broadcasts have been in a decades-long ratings tailspin, while the morning shows' mix of quick news and consumer...
As if that weren't bad enough, Atlanta claims to have surpassed Chicago as the city with the busiest airport. Chicago's O'Hare airport still has more planes landing and taking off than any other airport--as a frequent visitor to O'Hare, often for longer than I'd...
U.S. corporations, from General Motors to Coca-Cola to Lockheed, have garnered huge benefits from going beyond mere export trade and licensing their brands abroad to manufacturers of high-quality consumer goods, ranging from apparel to toys to foods. Licensing's allure is obvious. It offers companies new revenues that...
Perhaps the biggest hurdle to overcome in Europe is retailer reluctance. In the past, licensed goods from fellow European companies were often cheap promotional giveaways, so many retailers view licensed products as a form of advertising that doesn't belong on their shelves. That puts the onus on marketers to...