Word: internationales
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Dates: during 1980-1989
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To halt the exodus, the Saatchis divided their advertising empire into two separate international networks. Backer & Spielvogel was merged with Ted Bates, while Dancer Fitzgerald Sample and Compton were combined to form Saatchi & Saatchi Worldwide. Says Carl Spielvogel, chairman of the merged Backer Spielvogel Bates network: "We don't cooperate...
By hiring Louis-Dreyfus, the Saatchis have harked back to the skill that transformed their small agency in London's Soho district into an international behemoth: hard-nosed financial know-how. The Iraqi-born brothers convinced London investors a decade ago that the ad business was an intriguing play. The...
MAKEUP: Charlotte J. Quiggle (Chief); Eugene F. Coyle (International); Leonard Schulman
The seven-month, $11 million Trans-Antarctica Expedition was conceived by wilderness lovers Will Steger, 45, a Minnesotan who earlier led a historic dogsled trek to the North Pole, and Jean-Louis Etienne, 43, a French physician. Their purpose was to draw attention to the increasingly endangered continent and to...
The declaration included a statement of support for Cristiani's seven-month- old government and a condemnation of the recent offensive launched by its leftist opponents, the Farabundo Marti National Liberation Front. Ortega's signature was particularly critical, since he has been accused of arming the F.M.L.N. In exchange, Ortega...