Word: internet
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...This recession was online advertising's big test. The internet, which is the most efficient medium, was supposed to outperform all of the others when budgets shrank. The oldest media businesses were supposed to perform worse with each downturn in the economy. The common assumption was that, over time, online advertising would eventually get 20% of all marketing dollars spent...
...estimates, that growth rate dropped well below 20% last year and could fall to under 15% this year. These figures include search advertising which is dominated by Google (GOOG). It is still the most efficient online method for reaching customers, so if search revenue is removed from the analysis, internet display sales may already be falling...
...recent information indicates that the internet is not going to be the great savior of major media companies, at least not anytime soon. The management teams at these companies have believed that as their customers moved online to get access to news, sports information, entertainment, video, and advice, that advertising dollars would follow. As consumers started to view movies on the internet instead of in theaters all of the money from the old model could be replaced and then some, because people would be willing to pay for the convenience of watching a movie online. In the case of newspapers...
...long absence. Her new boldly titled book is Getting Naked Again: Dating, Romance, Sex, and Love When You've been Divorced, Widowed, Dumped, or Distracted. TIME senior reporter Andrea Sachs spoke to Sills, a frequent TV guest and writer of the Workplace column for Psychology Today, about "turning single," Internet dating and why there are good men out there...
What do you think about Internet dating for women returning to the social world...