Word: internetted
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...York Times Co., management put on mourning clothes for their earnings call. Revenue fell a little over 18%, which was closer to Yahoo!'s drop than champions of Internet advertising would like. Advertising revenue killed the newspaper company's sales by dropping 27%, to $335 million. Fans of paying for content will note that subscriber revenue was up 1%, to $229 million, but that money came from people buying physical papers and not online content. (See 25 people to blame for the financial crisis...
...Internet advertising advocates make the case that the Web is a better way to reach consumers. They keep repeating that it is somehow more targeted. Ads can be served directly to discrete parts of the online population based on people's interests. The first proof against that is the fact that online newspaper content is not attracting advertising. Online revenue for the New York Times Co. dropped in the first quarter. The combination of the content's quality and that ability to focus on valuable groups of readers did not bring cash flooding in the door...
Advertisers have to go somewhere. They always do. They moved from radio to TV starting in the late 1950s. That didn't kill radio, but it didn't help it. TV advertisers moved to cable. Most advertisers began to consider the Internet a viable medium in the early part of the decade. Last year, online ad revenue topped $23 billion, but it was wounded, up barely 10% from 2007. This year the total will probably be down...
...perhaps when it found a way to reach a national audience in magazines in the early 20th century. TV, cable, magazines and online properties are all attractive ways to reach consumers, but none of them is exhibiting the kind of growth that TV did in the 1960s and the Internet did from 1997 to 2006. People are spending their time on YouTube and Twitter now. Neither has any reason to recommend it as a way to reach people to sell products or services. The roadside billboard is about to make a comeback...
...This withdrawal from reality, however, is extremely hazardous to our health. A growing body of research has revealed a strong correlation between excessive Internet use and mental disorders. Some neuroscientists, for instance, have suggested a possible link between the increase in online relationships and the rise in autism. Since online chatting does not require the sensitivity to tone and body language like a real conversation does, excessive reliance on online communication might cause our face-to-face communication skills to deteriorate. This leads to further social isolation as we retreat back into our online relationships...