Word: internetting
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Turns out that Comcast, the media conglomerate with more than 47.1 million cable, Internet and telephone customers, has more to fret about than integrating a struggling brand (NBC) into its fold. Now the company has to deal with all the jokes about the new name for its core products. Though the parent company will retain the Comcast name, next week its cable, telephone and Internet services will be rebranded Xfinity in 11 markets, and nationwide thereafter. (See the 50 best websites...
...name is a nod to a Comcast technology initiative called Project Infinity, which CEO Brian Roberts unveiled at the 2008 Consumer Electronics Show. Under Project Infinity, the company's video-on-demand views have more than doubled, to 14 billion cumulative views, over the past two years. Internet speeds have tripled. Comcast's online movie and television-show choices jumped from 3,700 in the first quarter of 2008 to 19,100 by the end of 2009. The company is changing, so Comcast feels the name should change with it. "At its core, Xfinity is infinite potential," says David Watson...
Comcast doesn't seem to need a rebranding. Fueled by higher Internet and phone revenue and a onetime tax gain, company earnings more than doubled, to $955 million, in the fourth quarter. "Here's one thing we do know," says Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management. "Comcast is going to spend a huge amount of money to get that brand to mean what it wants it to mean." Here's another thing we know. Shareholders should be asking...
...with CEOs of leading technology companies, as part of an effort to shake up her own organization. That means ditching its 20th century habits for a culture of innovation, explains Andrew Rasiej, of the Personal Democracy Forum, who has periodically offered Clinton advice on IT issues. "Whereas the Internet may have been looked at as ancillary to her campaign when she was running for president, it is no longer, it is now integral to her vision for a successful tenure as Secretary of State," he added...
...Internationally, the new emphasis on enabling the skirting of Internet censorship amounts to a shift from traditional public diplomacy to a kind of Internet democracy activism. Where the former relied on tools such as Voice of America radio broadcasts to all corners of the globe, the latter emphasizes the U.S. promoting indigenous voice in countries that curb free speech, says NYU telecommunications professor Clay Shirky, adding that enabling citizens to express themselves "is way more threatening than Voice of America-style broadcasts, and autocratic governments will react to that." Thus far, authoritarian governments have largely managed to control the Internet...