Word: internetting
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...organization with a website. An entire industry, awkwardly known as search-engine optimization (SEO), has grown up around getting prominent placement on Google, Yahoo!, Bing or one of the other search engines. This jostling for ranking will only get more intense: in October 2008, there were 7.8 billion Internet searches, according to Nielsen; in October 2009, the number had risen to 10.2 billion. And 66% of all those were Google searches, which is to say that two-thirds of all the information supplied to Internet users goes through the same door. (See the 50 best websites...
...News organizations particularly value high placement, since it translates into potential ad revenue. But Examiner.com, though rated by Nielsen as the fastest-growing Internet news site in the U.S. in August, does little actual journalism. It is not a news organization so much as a network of more than 24,000 individuals throughout North America, known as Examiners, each of whom cover a particular geographic or subject area. With that many correspondents, no beat goes uncovered; along with Examiners for world news there are those for fanboys, auto-brokers, celebrity cars, drinking games and doll-collecting, to name...
...goal of all these companies, eventually, is to snare local advertising, a $141 billion market that, according to Blair, has been left largely untapped by the Internet. Examiner.com will start rolling out ad packages in the next few months, and will hit up its network for leads...
...Experience is arbitrary," wrote Editor Adam Clark Estes. "But we will demand that you understand teh internet, possess a cutting sense of humor, and write with a proto-David Foster Wallace voice. Seriously, otherwise, just email us if you're up for cranking out content. IvyGate pays in beer and glory. And trust me, it flows freely...
What used to be whispered on campuses is now broadcast, in the most cowardly way, for anyone with an Internet connection to see. Beverly Low, dean of first-year students at Colgate University, describes the phenomenon as an "electronic bathroom wall." The posts - which are often suffused with racism, sexism and homophobia - can be so vicious and juvenile that Ben Lieber, dean of students at Amherst College, likens them to "the worst of junior high...