Word: interplaying
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Your July 22 story "Self-Defeat" points up the ability of Nielsen Television Index to provide much more comprehensive measurement of TV audiences than mere "ratings." While it is true that there is some interplay of audience between the Ed Sullivan and Steve Allen programs, our research has shown that tune-outs are not excessive. We checked minute-by-minute viewing against the commercial placement for the night on which the particular study was made, and found no significant changes in levels of viewing at the times the commercials were presented. Therefore, your "sponsor-sobering conclusion, i.e., viewers...
...magic-make disciples out of followers and converts out of adversaries and victory out of defeat-not because he is a Southern hero in the Senate but because he is a Senate hero who happens to be from the South. He basks in the tradition, the reticent splendor, the interplay of interests, the quests for compromise of the chamber that have been called a Southern institution. With incomparable style he translates his Southern virtues and personal virtues-courage, courtesy, consistency, consideration for others, hard work, good faith, sense of history-into the equipment needed to belong to, even to dominate...
...INTERPLAY OF EAST AND WEST, by Barbara Ward (152 pp.; Norton; $3.50), performs one of those housewifely miracles of sorting out centuries and civilizations as if they were so many knives, forks and spoons. It is a pleasure to behold if not always to believe British Author Ward as she tidies up the Hell's Kitchen of history...
...show "how men irresponsibly wait for the voice and strong arm of Authority to bring them to life and to shape ... So can come Fascism to a whole race of people." But TV Adapter William F. Durkee Jr. chose to tread the simpler level of the story-the interplay between a clod husband, a deceitful lodger, and a restive wife who dreams of escape from the back stoop of life. Ironically, the portraits seemed to fall out of television focus when wisps of Odets ideas slipped in. Actor E. G. Marshall was brilliant as the cuckolded husband who yearned...
...interplay between two such minds must have come the "special Eastertide report" behind the Pusey-and-chapel cover of last week's Newsweek. Only from the compounded half-truths of the Student Council and a magazine writer with a Good Friday deadline, could an article like Religion in our Colleges result. It says a "religious renascence" has taken place at Harvard...