Word: intimo
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...company has put up posters around campus that feature an attractive woman in a tight white tank top holding a pair of Intimo briefs on her index finger. Above her are the words: “I am looking for the hottest man alive...
...Intimo Director of Public Relations Kate Marcus explains, “We’re looking for all different looks—you don’t have to have a six-pack.” According to Marcus, the company is targeting college campuses to advertise the competition, because they want to raise their profile among their most profitable age bracket, 18-34 year-olds...
...application form, located at mrintimo.com, requires both a head shot and a full-body portrait. Marcus says an ideal candidate would be between 18 and 34, fit, outgoing and comfortable posing for the camera in nothing but Intimo underwear...
...Intimo, which designs and manufactures all of its clothing, was founded 15 years ago by the Nathan brothers Tommy and Nathan. (You didn’t read this wrong: the co-founder’s name is Nathan Nathan...
...sexes to help promote the competition by distributing promotional materials on their campuses. The girl who gets the most guys to enter will receive a $200 reward. The law school already has its own Miss America: now it’s time for Harvard’s first Mr. Intimo...