Word: intrachooto
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...Osisu's founder, Singh Intrachooto, 39, never intended to be a furniture designer, but his environmentalist scruples made him one. About a year and half ago, the M.I.T.-trained architect was dismayed to see a fleet of trucks turn up at one of his project sites every evening to haul away tons of rubbish. "I thought to myself, 'Wow, I'm building an energy-efficient building but I'm still producing a lot of waste,'" says Singh. He discovered that the garbage-including perfectly good plywood-was being incinerated, dumped in landfills or left by the roadside. Spurred into action...
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