Word: intrapreneurship
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Dates: during 1985-1985
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There is now a code word for this kind of operation: intrapreneurship. Gifford Pinchot III, 42, a management consultant from New Haven, Conn., coined the term and has written a book about it called Intrapreneuring, or Why You Don't Have to Leave the Corporation to Become an Entrepreneur (Harper & Row, $19.95). Writes Pinchot: "The more rapidly American business learns to use the entrepreneurial talent inside large organizations, the better. The alternative in a time of rapid change is stagnation and decline...