Word: intriguingâ
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...most intriguing???and riskiest?changes are those that cosmetics makers try in order to fit their products to women's mental pictures of themselves. Theirs is a complicated and mysterious business in which product, packaging and advertising must work together to present a unified appeal to emotions that may be partly unconscious. Revlon has pushed this psychological approach as hard as anyone, as is best illustrated by a three-part tale that also is a commentary on American lifestyles...
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