Word: intros
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...follows the tradition of the Police's Sting. Their respective riffs and even bass line give away U2's origins, nowhere else but New Wave. Yet, the drums Larry beats so maniacally in "I threw a brick" echo, and Adam Clayton's piano filters through indistinctly in the "October" intro. These effects make the music fuller and subtler than the whinings of New Wave groups, striving for a minimal instrumental texture...
Printed on heavy magazine paper, with a handsome color cover, Intro ($1.50 a copy) runs well-illustrated feature stories that range from lively to giddy. Examples: "If At Flirt You Don't Succeed . .."; "The Love Game: Winning Without Keeping Score"; "Practical Pets to Fit Your Life Style" (fins-down winners are fish). Regular departments cover travel, fashion, finance, food, music, film and books, and there is a column for single parents and a chatty publisher's letter by Douglas, who is prone to such breathless confessions as "I created Intro to solve my own social problems, but wanted...
...Intro Is main attraction, of course, is the personal ad section, divided into geographical segments and called "R.S.V.P." The ads cost $15 for the first 30 words and must be in good taste. Also anonymous. The hefty center section (40 pages in October) does not run sexually explicit language or code words such as dominant or submissive. No ads are knowingly accepted from homosexuals or married people. All replies to ads are opened and screened by Intro, which rejects any it finds offensive. "What we've done," says Douglas, "is revive the art of the handwritten love letter...
...Intro, which began national distribution on newsstands in July, plans to start East and West editions to accommodate the surge of personal ads; the magazine is also attracting some national advertising...
...aimed unabashedly at the upwardly mobile with incomes above $20,000 a year. Publisher Douglas, who owns 51% of Intro, predicts that it will be in the black with next February's issue. "Love is a big seller," Douglas points out. "All you have to do is listen to popular music-I need it, I want it, I'm going to get it. I don't know any swinging singles. Everyone just wants love...