Word: intuitiveness
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...masterly stroke even for the software industry's master strategist-or at least it seemed so at the time. When Bill Gates announced last October that Microsoft would buy Intuit -- maker of the popular "electronic-checkbook" program Quicken -- it looked as if the software giant would not only eliminate a meddlesome competitor but also gain an instant beachhead in the fast-growing field of electronic commerce. There were grumblings, of course, about antitrust, but hardly anyone seemed to think they would lead anywhere. After all, the Department of Justice's antitrust division had just wrapped up a four-year federal...
...deal did not go through as planned. Last week, three days after the government took Microsoft's side in court on an appeal related to the consent decree, the Justice Department filed suit to block the Microsoft-Intuit merger. The $2 billion deal, government antitrust lawyers argued, would reduce competition, raise software prices and dampen innovation...
...Justice Department dealt Microsoft Corp. a stunning setback by suing to block the software giant's acquisition of Intuit Inc., maker of the predominant personal finance software Quicken. It would have been the largest software merger ever and would also have given Microsoft a formidable lead in the emerging market of online personal finance transactions.Anne Bingaman, Justice's antitrust chief, said allowing the deal "would likely result in higher prices for consumers who want to buy personal finance software and would cause those buyers to miss out on the huge benefits from innovation." Newly-minted conventional wisdom, notesTIME technology editor...
...Microsoft is exploring other ways to make money off the Internet. Last October it announced that it was buying Intuit, maker of the leading check-writing (Quicken) and tax-preparation (TurboTax, MacInTax) programs. But the acquisition was challenged in federal court last week by five anonymous software companies that argued that the deal, and a related agreement between Microsoft and Visa, will allow Gates to corner the market on online financial transactions, taking a cut of every bill paid and every purchase made in the online "shopping malls" springing up on the Internet's World Wide...
...popular finance program, from Intuit, won the 1993 PC Magazine Editor's Choice award and has been trusted by many who rely on it to straighten their finances...