Word: inventer
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...titans have helped stimulate that growth by becoming more marketing-minded. They now invent fanciful personalities for their toys, design cartoon shows to promote them and produce endless follow-up products to keep children coming back for more. The companies aim to make their toys into celebrities so that children will accept no substitutes. The strategy is working. Youngsters now pick out their playthings with the fussiness of a young professional shopping for his or her first Saab. "They are smart kids growing up very fast," says Polly Hallett, marketing director for Fisher- Price toys...
...game was created by Merton Olds, a Du Pont marketing manager with a Ph.D. in chemistry, and his wife Linda, a high school biology teacher. Noting the popularity of Trivial Pursuit, the black couple decided to devise a more educational game. Said Merton: "We wanted to invent something that would build black self-esteem." Their creation has 780 cards containing three questions each. Sample query: Name the most populous African country. Answer: Nigeria. The title Rise 'n fly comes from a type of winning hand...
...immediately tries to make an orderly sense of things. There is no way to explain away cyclones, of course, but experts may be called in to analyze violence in sports or to invent measures guaranteeing that such a horror will never take place again. Not that rational activity is unwelcome after watching tapes of the boys from Liverpool publicly assaulting -- and killing -- the boys from Turin because the Italians were rooting for the wrong team. How does the mind begin to understand this? Bring out Elias Canetti's Crowds and Power and learn that mobs love destroying things, that...
...scared, too. I've been unconsciously preparing to graduate with the Class of 1985 and become a Bashful Yuppie. Now I'll graduate with the Class of 1986, and I don't know what's in store for the year. Who knows what words Time magazine will invent between now and then...
...love God." In Ten Philosophical Mistakes Adler makes only an occasional swipe at Dewey and leaves God pretty much alone. But he takes on Locke, Hume, Rousseau, Hobbes, Marx and a passel of other post-16th century thinkers, whose common and "disastrous" mistake, says Adler, was to invent new kinds of wisdom without building on the ancient truths. "The modern philosophers start as if they had no predecessors," he scolds...