Word: inventer
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...seat for corporate marketing. He still chuckles about the P&G executives so dazzled by the success of Bounce--a tissue impregnated with fabric softener--that they jumped to the odd conclusion that the idea might work for hair care. The result was a conditioner-impregnated tissue. Case helped invent a catchy slogan--"Towelette? You bet!"--and then watched the product implode. "Consumers," Case says, "are smart. Good marketing can only get you a trial. If the product's bad, sales will go over a cliff...
Gathering financial and administrative information in Harvard's decentralized environment is like moving bathwater from tub to tub with a spoon. Project ADAPT hopes to invent the pipe...
Gathering financial and administrative information in Harvard's decentralized environment is like moving bathwater from tub to tub with a spoon. Project ADAPT hopes to invent the pipe...
Gathering financial and administrative information in Harvard's decentralized environment is like moving bathwater from tub to tub with a spoon. Project ADAPT hopes to invent the pipe...
...great questions of the day: How can we get idealistic, insufferable John Adams (Brent Spiner of Star Trek: The Next Generation) to shut up? Will Thomas Jefferson (Paul Michael Valley) have sex in time to write his masterpiece? And would Benjamin Franklin (the benign curmudgeon Pat Hingle) please invent air conditioning--right away? It's a tribute to Ellis' pristine staging that the plot moves as smoothly and, yes, suspensefully as it did 28 or 221 years ago. Come as a skeptic, choose favorite Founding Fathers, feel like an avid student again, shed a tear, go home thrilled...