Word: inventing
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Dates: during 2000-2009
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...skating fad. (Notebook recommends them only for the coccyx-negligent.) And a Swiss company's shoes simulate the way tall Masai tribesmen walk with a rocking, convex sole they call "the smallest fitness center in the world." Which goes a long way to explaining why the English had to invent the term "sensible shoes...
...though, because Big Publishing has the might of the Digital Millennium Copyright Act behind it. This beauty of a pro-business statute - which also comforts the comfortable in the music and movie industries - makes it not only an offense to circumvent any security surrounding copyrighted material, but even to invent any tools that circumvent such security. This is a little like prosecuting Xerox for coming up with the photocopier. Your Honor, someone might use that thing to copy a book...
Szlanta is currently eyeing a variety of acquisitions. Despite shipbuilding's dowdy reputation, "nobody will ever invent another way of transporting heavy commodities," Szlanta points out. "It is even more stable than the car industry. It existed before that industry and will remain after it vanishes...
Then there's multifunctionality, the watchword of '00s design. Rashid didn't invent it, but he has pushed it. "Every new object should replace three," he says. His packaging for an Issey Miyake perfume was a corrugated polypropylene envelope that could double as a toiletries purse; his Bozart children's chair is also a toy box; and his Q Chaise converts from a table to a chair-and-footrest and then to a daybed...
...Today it is vital as an emulsifier and suspension agent in soft drinks and candy bars and as a stabilizer in cosmetics and newspaper ink. Scientists have yet to find or invent an exact alternative to the amber-like substance, so products such as Coca-Cola, Pepsi and Minute Maid rely on imports from Sudan, which supplies more than 80% of the world market...