Word: inventing
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...Ride to the edge of a lake or stream; within 10 minutes, inflate two pontoons with a specially designed air pump and attach the gear with a series of hooks. While you're at it, try to think of something even more ridiculous for the SBK folks to invent...
...could have a medieval joust, or a prolonged competitive dunking. Our champions could run across burning coals. We could invent a series of ordeals of the kind that mythological heroes passed through...
...These were not innovations; the variety format was long established in radio, and hosts like Arthur Godfrey had successfully transplanted it to TV. But Allen tweaked it with an audience-participation routine before the first guest spot - he'd play Stump the Band, or sit at the piano and invent a song from words suggested by the audience. He did "remotes" from outside the theater: the Man on the Street interviews that later became treasured schtick with his own comedy troupe of Louis Nye ("Hi-ho, Steverino!"), Don Knotts ("No!"), Bill Dana ("My name, "Jose Jimenez"), Dayton Allen...
...well known, Al Gore didn't invent the Internet. But he's assiduously courting the geek vote. There's a secret message on Gore's campaign Web page that can be viewed only by those who know how, and care enough, to check out the site's HTML, top, the programming language that determines how a site looks and runs. George W.'s page, bottom, has less behind the curtain...
Domini did not invent socially responsible investing. Shareholder activism grew up during the Vietnam War and the anti-apartheid struggle. Today some 150 mutual funds screen out politically incorrect companies. But more than anyone, Domini made ethical investing a mass-market option. Ten years ago, with two partners, she set up the Domini 400 Social Index, a benchmark for responsible portfolios. Its companies must pass muster on 140 issues, ranging from toxic-waste fines to diversity in top management. Yet Domini has kept pace with the S&P 500--a feat managed by fewer than a third of other mutual...