Word: invention
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Dates: during 1960-1969
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...legal weapons against transgressors, simply passes along complaints to governments involved. Any member of the pact can unilaterally exempt specific products from patent protection; Italy has done so with Pharmaceuticals, thus enabling Italian firms to copy the world's new drugs as fast as they are invented. Several big nations, such as India, Pakistan, Argentina and Chile, remain outside the system, some of them figuring that they invent too little to profit from it. Nor does the pact protect artistic or literary copyrights, which come under the Bern Convention-to which the Russians still refuse to subscribe...
...short sentences. Keep them punchy. Run, Gene, run. Lots of sex talk, so they'll know it's not for kids. Use short, strong words, like "orgasm." Invent implausible characters. Lots of talk about food. Bond made that basic basic. Get in about the war. Invent a French girl, call her Nina. Give her attacks of compulsive eating, because she was in a concentration camp during the war. And give Nina attacks of compulsive sex. Explain how it was, not to be able to avoid doing it with the guards. The innocence-fused-with-evil bit. Make...
Knights in Shining Chinos. The Great Society, or any society, needs manpower as well as brainpower. The scholastically brilliant will invent new computers, but the academically average must know how to run them. And although the U.S. has always provided an outstanding education to some, the wave of reform has given a better education to all. Says Carnegie Corporation President John Gardner, chairman of the presidential task force on educational goals: "Gifted and non-gifted students are being challenged to perform closer to the limit of their abilities...
...charms of these toys are fulfilling their own frustrated needs," says Chicago Psychoanalyst Ner Littner. Another kind of toy is truly educational but hardly new. Psychologists call them "miniature people" and say that children need them "to recreate the world around them." That's the hard way to invent a doll...
From the company's viewpoint, the trick is not so much to invent something as to find practical uses for it. When Du Pont developed its new plastic, Surlyn, one customer cracked: "You've got the world's greatest answer. Now start looking for questions." Whenever one of its scientists does find a genie in a bottle, the company is quick to commit everything to exploit it: more scientists, plants, funds-and, importantly, more time and patience-than any other company...