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...tale of Steve Jobs has long been a Silicon Valley legend. It was Jobs who, as a long-haired and barefoot twentysomething, set in motion the revolution called the personal computer by making it "user friendly" to the masses. Jobs didn't invent the machine; his partner Steve Wozniak was the real engineer. But Jobs understood before anyone else the key to transforming the computer from a geek's expensive toy into a household appliance. Instead of writing commands in computerese, Macintosh owners used a mouse to point and click on easily identifiable icons on the screen--a trash...

Author: /time Magazine | Title: STEVE'S JOB: RESTART APPLE | 8/18/1997 | See Source »

...software siblings? Or just rely on next year's expected release of the post-Mac operating system, Rhapsody, based on Jobs' NeXT technology, which Apple shelled out $424 million for last winter? True believers call Rhapsody the greatest OS ever and Apple's savior (Tim Berners-Lee did invent the Web on it); skeptics call NeXT a marketplace failure and an albatross Apple should have left around Steve Jobs' neck. Regardless, it's hard--very, very hard--to see any OS other than Windows--probably the powerful NT version--flourishing under digital networks' natural tendency toward monopoly...

Author: /time Magazine | Title: IF YOU CAN'T BEAT 'EM... | 8/18/1997 | See Source »

...from the orthodontist. When obligations exceed income, the folks at his ad agency work harder and more loyally. That's his theory, anyway, and Kate (Jennifer Aniston) doesn't fit it. She's single and living within an income that does not match her talent. A friend suggests she invent a fiance to get a raise based on this spurious evidence of stability. A wedding videographer named Nick (Jay Mohr) agrees to go along with the gag, hoping to turn their fake affair into the real thing...

Author: /time Magazine | Title: CINEMA: PERFECT PITCH | 8/11/1997 | See Source »

...enact a fantasy of real men's work. At the end, machismo served and calm restored, the handsome hero lights up...his Marlboro. Why am I not surprised? Developing nations have long served as dumping grounds for everything from banned pesticides to Dalkon Shields. We've got to invent mechanisms for ensuring that multinational corporations maintain the same environmental and social ethics abroad that they are forced to practice at home. ILA L. ABERNATHY, Coordinator St. Michael's Guatemala Project Tucson, Ariz...

Author: /time Magazine | Title: Letters: Jul. 21, 1997 | 7/21/1997 | See Source »

America didn't invent the road as an art form, but each generation of pilgrims has helped perfect it, and every road has a story to tell. This story belongs to Highway 50. It's a cautionary tale, slipping through proud towns that died slowly, and a success story, widened and paved through the towns that were born again. It is a history book, surveyed by George Washington, planted by Johnny Appleseed, portaged by Daniel Boone. It is a tragedy in a mountain pass, winding round a curve at 11,000 ft. where the bus carrying the high school football...

Author: /time Magazine | Title: THE BACKBONE OF AMERICA | 7/7/1997 | See Source »

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