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Word: inventive (lookup in dictionary) (lookup stats)
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...future of magazine design. Says graphics director Nigel Holmes, who arranged the event: "I thought we should reflect a bit on what Rudy has been doing to evolve the look of TIME. It was a way of educating ourselves about the efforts we make every week to invent the best possible way of communicating stories...

Author: /time Magazine | Title: From the Publisher: Jul 30 1990 | 7/30/1990 | See Source »

...just can't bring myself to buy a compact-disc player until I have something in writing that says that's the last thing they're going to invent," says comedian Rita Rudner. Sorry, Rita. Now there's a major new format to agonize over: digital audio tape. Sony's model DTC-75ES, the first mass-market DAT recorder available in the U.S., began arriving in stores last week...

Author: /time Magazine | Title: ELECTRONICS: Will DAT Be a Dud? | 7/2/1990 | See Source »

...current lucrative contract. CBS would be willing to tailor its evening news to Koppel's on-camera strengths, emphasizing interviews over canned news items -- a change that would set CBS's offering apart from its rivals'. Koppel has never craved an evening anchor post, but the chance to re-invent the format could prove irresistible. A spokeswoman says, "No one but Ted and his wife knows what his plans are when his contract expires...

Author: /time Magazine | Title: Grapevine: May 14, 1990 | 5/14/1990 | See Source »

Other things grate as well. At their worst, some of these "cause" groups are totally the creations of direct-mail mills, which invent them for the very purpose of swallowing up most of the revenues in fund-raising costs and generating lists of contributors to sell. Even legitimate groups distort their agendas to emphasize "hot button" issues that will produce a better direct- mail response...

Author: /time Magazine | Title: Essay: The Check Is in the Mail | 4/9/1990 | See Source »

Ordinarily, children use play to make sense of what they see and hear around them. In playing house, they copy their parents' patterns but invent a dizzying array of plots and a surprising cast of characters to embellish the scene. When children imitate what they see on TV, however, they do not sift the play through their own experience. "The boys end up imitating violence they don't even understand," says co-author Levin, an associate professor of education at Boston's Wheelock College...

Author: /time Magazine | Title: Behavior: How To Neutralize G.I. Joe | 3/26/1990 | See Source »

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