Word: inveresk
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...bust came, last week, when Britannia's owners, the Inveresk Pulp & Paper Co., found that the 33 pages of advertising per issue with which the magazine was launched had shrunk to four. Tactful requests that Editor Frankau modify his Lunatic-Fascist policies caused him to apply for an injunction restraining Inveresk Ltd. from interfering with his conduct of their paper. Since the editor had a contract, the only thing to do was buy him off. He held out last week for ?12,000-nearly $60,000-and finally got it. Wherefor the smug airs, the sherry...
Rumored early last week was the startling suggestion that the Earl of Birkenhead, recently resigned as Secretary of State for India, would take over the editorship of Britannia, to which he has regularly contributed. Denial of this persistent report by Inveresk Ltd. was coupled with the announcement that "publication of Britannia will be continued under the direction of the present editor, Crawfurd Price...
When first edition copies of Britannia were flipped open, the advertisement-getting potency of Inveresk Ltd. was apparent. Of the 96 pages some 32 had been sold for £200 ($970) a page, and £250 ($1,200) for the back cover, on which a Dunlop tyre was proclaimed "As British as Britannia...
...bringer-forth of the new Goddess is Novelist Gilbert Frankau. He is a militant chappie, who when lecturing to U. S. women's clubs (TIME, May 31, 1926) often alluded to his gallant War record. Today, as Editor of Britannia, he has the potent backing of Inveresk Pulp & Paper Ltd., a shrewd firm which sells its product to the public direct, by the stratagem of owning the London Daily Chronicle and such famed magazines as the Tatler, Bystander, Graphic, Sphere?and now Britannia...
Moreover the principal weeklies* have recently been acquired by the Inveresk Paper Company, Ltd., as an outlet for their paper; and thus almost the whole British daily and weekly publication field is in the hands of four large groups...
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