Word: investers
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Dates: during 1960-1969
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...Ready Answer. But the Presi dent's Council of Economic Advisers argues that no matter how high profits are, they are not adequate if they do not induce businessmen to invest in expansion programs. Other economists who agree take their reasoning out of Keynesian scripture. Lord Keynes once wrote: "Short of going over to Communism, there is no possible means of curing unemployment except by restoring to employers a proper margin of profit...
...profits, representing the return a corporation gets on capital it invests in its business, are too low, a company is not likely to invest in the kind of ex pansion that produces more jobs. A declining return on invested capital (see chart) is one of the reasons some economists give for last year's lapse of the nation's economy into what they like to call "high-level stagnation." The question is: Just what is an adequate profit...
...during its Arctic test series in the fall of 1961. The tests taught the Soviets much about packing more punch into a lighter weapon, thus giving them valuable information on how to deliver the warhead by rocket rather than by vulnerable bombers. But the U.S. did not bother to invest the time, money and manpower in a big-bang competition with the Kremlin; the biggest U.S. nuclear bombs are in the 25-30 megaton range. Reasons for the U.S. decision...
...centers. Sohio and Jersey Standard are setting up roadside restaurants that cook instant meals in microwave ovens. Pure Oil plans a chain of 80 "TOURest" centers that will include a motel, an Aunt Jemima pancake house (for which it owns the franchise) and filling stations. Gulf Oil plans to invest $40 million in the Holiday Inns motel chain, and American Oil is installing automatic dry cleaners on its properties. Atlantic Refining is putting up garden-supply centers and shops that sell gifts and repair lawnmowers...
Under Ted Baker, its penurious founder, National Airlines shielded the windows of its Miami headquarters from the sun with brown wrapping paper. When Lewis Maytag Jr., heir to a washing machine fortune, bought Baker out 15 months ago, the first thing he did was to invest in vertical blinds...