Word: investers
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Dates: during 1960-1969
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Until recently, it was axiomatic that "nobody but a fool would invest" in Ireland. Lemass did not hesitate to use public funds wherever private capital was not forthcoming for key projects...
...preparing saturation campaigns. Even before Alberto-Culver finished developing its Subdue dandruff shampoo, the admen had filmed the TV commercials. If test audiences respond enthusiastically to the commercials, Lavin brings out the product. At times Lavin has put more than 50% of his sales into advertising, this year will invest well over $30 million. Television will...
...student to borrow whatever he needed to get him through college. Since tuition will doubtless continue to rise, the unacceptable alternative to a massive and flexible loan program, as Shapiro sees it, is to exclude more and more qualified students from the schools, a shortsighted and unprofitable way to invest intellectual capital. In education, current debt, individual or national, is future wealth...
...magic word in U.S. industry is research, which has created everything from transistor radios to measles vaccine since World War II. This year the U.S. will invest a record $17 billion in research and development, or an average of $300 for every family. Businessmen, economists and scientists are increasingly worried that too great and growing a part of this enormous effort is now commanded by the Government. Last week top scientists testified before the Senate Space Committee that Government spending for space and military survival is diverting too much money and manpower away from the development of the civilian products...
Anyone who hopes to make money in big real estate ventures in the future will have to have enough financial strength to be able to wait a long time for his investment to pay off. It may well be that the days are over when such brash showmen as Zeckendorf could parlay a small stake into millions. The real estate entrepreneurs of the future are likely to be found among insurance companies (which now invest about 3% of their total assets in real estate) and big institutional investors, who will have success simply because they can afford to wait...