Word: investers
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...Europe. A new cafe in New York City's Times Square each week attracts more than 30,000 customers--students, people between jobs, travelers--with more U.S. outlets to come. The latest is his cheapo car-rental agency, easyCar, where prices start at $13 a day. "I like to invest in the brand," he says, which he jokes means "being up front about it, loud, and hope someone picks a fight with...
...Security, but don't increase my taxes; fix Social Security, but don't increase my age eligibility. That's a pretty big challenge. One of the things a commission that I served on recommended was individual retirement accounts; carve out 2% of the payroll tax to allow people to invest. The stock market has never had a 20-year period of negative return...
SEEK OTHER OPTIONS Why invest $10,000 in stocks for a $1,000 return when $1,000 in futures options may yield the same amount? Because there's a risk of losing much more than you have invested. That said, investors experienced in derivatives risk and strategy can use new brokerage websites dedicated to options. Others can study up with groups such as Optionetics.com an investor- education company. But remember, as a company official says, if you're not careful, "it's entirely possible to get hosed...
...Sadly, there appears to be no magic stock or sector that's going to ride to the rescue. Unlike the crisis of 1997-99, which was limited to this region, the U.S. downturn leaves all economies stuck in neutral. On the principle of first in, first out, you could invest in the U.S. where the economy will likely rebound before anyplace else. Which American stocks make sense? The safest bets are companies whose products are always in demand, downturn or no downturn?pharmaceutical manufacturers, for instance, or big food companies...
...After all, this is America we're talking about - we raise our children to shop. And if Mr. And Mrs. Smith use that $600 to do something ant-ish like put it in the bank, invest it, or pay off credit card bills (generally a better deal than investing anyway), won't the money find its way out eventually? Admit it - savings is fleeting, investments make somebody else feel rich enough to spend, and credit card bills that go down by $600 tend to go back up by $800 before long. We're all grasshoppers at heart - that...