Word: ioannou
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Dates: during 2000-2009
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...about a Greek cruise? That's the appealing idea behind easyCruise, the latest brainchild of European serial entrepreneur Stelios Hadji-Ioannou...
Founded in 2005, easyCruise made an immediate splash with supercheap cruises of the Caribbean. Since then, the line's bright orange ships have expanded to the Mediterranean and the canals of the Netherlands and Belgium. But this season, Hadji-Ioannou discontinued the Riviera route, redeploying one (so far) of his ships to ply the coasts of his home country, beginning May 18. "Greece is an ideal environment for this unique concept to work best," he says. "Its cluster of close-distance islands means more itineraries--and money for us--rather than sailing the Riviera coast." Like the pioneer...
With experts predicting a 20% increase in Greek cruises this year, Hadji-Ioannou could not have picked a better moment. Easy sailing, it seems, for Mr. Easy...
...Woodroffe is not the first to try to adapt capsule hotels to the European market. Stelios Hadji-Ioannou, founder of budget airline easyJet, launched the first easyHotel in London in August 2005, offering tiny spartan rooms averaging 7.5 sq m (most without windows) in the high-rent South Kensington district. Want restaurant service or minibars? Forget it. And you'll pay about $10 a night extra if you want to watch the flat-screen TV. As a result, rates average about $78. Yet travelers appear to have embraced no-frills accommodation. easyHotel's occupancy rate averages 89%, says Roger Powell...
STELIOS HAJI-IOANNOU, easyGroup head, defending the windowless chambers in his London easyHotel, where rooms rent for $36 a night