Word: ioannou
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...about a Greek cruise? That's the appealing idea behind easyCruise, the latest brainchild of European serial entrepreneur Stelios Hadji-Ioannou...
...Woodroffe is not the first to try to adapt capsule hotels to the European market. Stelios Hadji-Ioannou, founder of budget airline easyJet, launched the first easyHotel in London in August 2005, offering tiny spartan rooms averaging 7.5 sq m (most without windows) in the high-rent South Kensington district. Want restaurant service or minibars? Forget it. And you'll pay about $10 a night extra if you want to watch the flat-screen TV. As a result, rates average about $78. Yet travelers appear to have embraced no-frills accommodation. easyHotel's occupancy rate averages 89%, says Roger Powell...
STELIOS HAJI-IOANNOU, easyGroup head, defending the windowless chambers in his London easyHotel, where rooms rent for $36 a night
...against a soundtrack of thumping music and the high-pitched shrieks of revelers. The cruise liner is the latest cheap-and-cheerful venture from Greek-Cypriot entrepreneur Stelios Haji-Ioannou. Ten years after U.K.-based easyJet - now one of the largest intra-European airlines - took off, there's an easy way to do almost anything. In the last six months alone, the easy brand - owned by Stelios' easyGroup - has lent its name to an online movie-rental operation, a mobile-phone operator and a pizza-delivery service. Expect budget motor insurance this month, and a bare-bones hotel in west...
Industry experts predict another Easy success. Traditional cruise lines, they say, won't be threatened unless Hadji-Ioannou adds bigger boats to the Riviera lines. The Greek-Cypriot entrepreneur last week said he was talking with the world's largest cruise operator, Carnival Corp., in hopes of finding a strategic partner...