Word: ioc
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...International Olympic Committee has long had a reputation as a tenacious defender of its brand. In 1981 the IOC even managed to get an international treaty granting global control of its ubiquitous five-ring logo. But the greybeards who run the committee were caught napping by the age of the Internet. Olympic.com was snapped up by a reputable U.S. paint company of that name, so the IOC lumbers on with the less catchy olympic.org (Although official sponsor IBM did snag olympics.com for this year's Sydney Games site...
...IOC feels it has the standing to "recover" thousands of other Internet addresses, including 1,800 registered by non-U.S. residents. Some, like 2004olympics.com and olympic2000.org, might legitimately be confused with official Olympics sites. The organization, however, is casting its net widely, including such names as olympicairways.net and olympicaccomodation.net...
...stadium began doing a spirited wave. It was totally spontaneous and unscripted. Millions upon millions had been spent carefully - and brilliantly - choreographing the evening - and the crowd decides to take things in their own hands and entertain themselves with the wave. Forget all the stuffed suits at the IOC, forget all the obnoxious corporate sponsors with their tour guides, forget all the phony, exaggerated drama the TV people promote. The Australians are taking control of the games and are having a lot of fun. It's refreshing and real...
...star than an insurgent. But while the guerrillas are single-minded and serious, the German authorities are bemused and the Olympic Committee more inclined, at least in this retelling, to sweep away the embarrassment of the siege than to protect the lives of the hostages. The callousness of the IOC's decision to proceed with events in the course of the siege is conveyed in a montage of slow-motion footage of that day's events, driven by a Led Zeppelin track...
...hard to predict whether another toothless, albeit public, scolding will effect much of a response from the IOC, which has proved itself one of the world's most inept bureaucracies. The White House report advocates sweeping modifications: Creating an objective drug policy administrator, comprehensive out-of-competition testing, new labeling for dietary supplements and intensive international research. But when the starting whistle blows, neither the White House nor the IOC will be making the final call: Instead, the fans will ultimately decide (via their spending choices and their viewership) what kind of Games they want to see: Cleaner, Kinder, Slower...