Word: iomega
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Dates: during 2000-2009
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STORE MORE Remember those funky old 5 1/4-in. floppy discs that looked like roof tiles and held a paltry 800 kilobytes of data? Well, forget 'em. Iomega has a new disc called Peerless that stores 20 gigabytes--more than most hard drives. Granted, a Peerless disc drive costs $400, but that's for enough space to fit your entire PC on a single disc. And you can probably fit all those back issues of National Geographic you've been keeping in the attic...
...HipZip IOMEGA, $295.99 It's easy to get with the MP3 revolution. This portable player uses PocketZip disks instead of flash memory. The disks are cheaper for saving mixes and sharing with friends...