Word: iowa
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Dates: during 1940-1949
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...born in Jefferson, Iowa (pop. 4,000) in November 1901. His father was looked on as something of an eccentric by the neighbors. He built an eight-sided house for his family, on the theory that it would be proof against wind storms, scribbled a new system of logic which Gallup still hopes to edit some day. He was an ardent Bryan man. As a joke, people started calling George "Ted," after Teddy Roosevelt, a nickname that has stuck ever since...
When Ted was a sophomore at the State University of Iowa, his father went broke in the postwar crash of land prices. Gallup made his own way with a towel service in the college locker room, later as editor of the Daily lowan. He transformed the lowan from a routine college puff sheet into a paper with national news. He began to get interested in why people read certain stories-and how many and which ones they actually do read. After graduation he stayed on at Iowa as a graduate student in psychology...
Toothpaste & Politics. He began his first experiments in polling, tramping the streets of Iowa City with a briefcase full of newspapers. At that time, a common way of measuring reader interest was to yank out the crossword puzzle for a week and count the complaints. Gallup adopted the startling device of confronting a reader with the whole newspaper and asking him exactly what he liked and didn't like about...
Facts & Good Sense. At 46, Gallup is still the rumpled, well-fed Iowa boy who first came east to make his fortune. Tweedy, balding, good-humored, unhurried, he talks earnestly in a deep, Midwestern voice, addresses everyone indiscriminately as "my friend." A hard worker, he hates detail, refuses to read memos and rarely answers letters. He is a tablecloth sketcher. He is so absent minded that before he leaves for an appointment his secretary gives him a neat card telling him where & when to go and how to get there...
...Treason charges against two other U.S. citizens who broadcast for the Nazis during the war were dropped by the U.S. last week. The case against Constance Drexel, 64 (no kin to the Philadelphia Drexels), was dismissed for lack of evidence; the indictment against Frederick W. Kaltenbach, onetime Dubuque, Iowa high-school teacher, was dismissed after Russian authorities notified the U.S. that he died in a Soviet concentration camp...