Word: iowa
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Dates: during 1970-1979
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...Cincinnati Enquirer had a problem. Circulation was slipping, down about 5% in three years. So in 1975 the Enquirer hired Frank N. Magid Associates, a Marion, Iowa, consulting firm, to find a solution. On Magid's advice, the paper added more local news, more sports coverage, more consumer reporting and its first restaurant reviews. Results are not all in yet, but during the past year alone circulation climbed...
Magid, whose firm is plunging into newspaper work after becoming the nation's leading television news doctor, is in many ways typical of the bunch. A one-time social psychologist at the University of Iowa, he borrowed $800 from his father and in 1957 launched a market research firm in Marion, a pleasant suburb of Cedar Rapids, where his wife was able to land a teaching job. After helping more than 100 TV stations to retool their newscasts, Magid and his staff of 117 have sold their services to nearly 40 newspapers in the past three years, including...
...East and South America -not to mention more than a few drought-bedeviled Californians-have been toying with ideas for towing icebergs from the Antarctic to arid areas where they could be melted for their pure, fresh water (TIME, March 7). Last week scientists from 18 nations gathered at Iowa State University, in the town of Ames, for an International Conference on Iceberg Utilization to discuss whether such plans could be put to any practical...
Some of the scientists at the Iowa conference were less sanguine. Wilford Weeks, of the U.S. Army Cold Regions Research and Engineering Laboratory, warned would-be iceberg movers: "Once you get north of the equator, you'll have nothing but a rope at the end of your tow." Other doubts were expressed. Could an iceberg be effectively insulated against melting? Would anchoring a huge block of ice off an arid coast have unexpected environmental effects...
These and other questions apparently did not cool Prince Faisal's ardor for the idea. He went so far as to predict confidently that he would have an iceberg in Arabia within three years. He had already succeeded in delivering a berg of sorts to Iowa, which had not seen one since the last glacier retreated, some 12,000 years ago. To dramatize his plan, the prince spent $5,000 to transport-by helicopter, plane and truck-a mini-berg of clear blue ice from Alaska's Portage Glacier to the conference, where it was chopped...