Word: iowa
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From the day he announced his candidacy, observers have noted that Mitt Romney "looks presidential," yet this appearance advantage did not particularly help Romney in the early primary states. In Iowa and New Hampshire, states where voters expect - and usually receive - face time with every candidate, Romney came across on the stump as stilted and rehearsed. Voters flocked instead to the personality-rich and cash-poor campaigns of Mike Huckabee and John McCain...
...money on hand to go on the air in our 10 major media markets," says Daniel Smith, a professor of political science at the University of Florida. "For everyone else, it's cost prohibitive to run a media campaign in Florida. It's completely different from New Hampshire, Iowa or Michigan...
...every other state contest thus far, Romney is far outspending his Republican rivals on paid advertising. In Iowa he spent more than Huckabee by a ratio of 7 to 1, while in New Hampshire and South Carolina, he spent more than McCain by at least 5 to 1. And in the past month, one rival campaign estimates that Romney has spent twice the amount spent by any other candidate. He has also worked to gain an advantage in what consultants call "earned media" - the free, generally friendly local news coverage that a candidate generates by swinging through town. On that...
...Iowa, some 239,000 Democrats turned out at the caucuses, almost twice the all-time record. Republicans doubled their turnout in Iowa, as well, but still only reached...
This is ironic because Giuliani has run the most strategically farsighted campaign in the Republican field. When he came in fifth in Iowa, he hardly flinched. "We put our emphasis on other places," he said. When a Southern pastor, Mike Huckabee, beat him in New Hampshire, Giuliani was upbeat. "This is just the beginning," he chirped. When the libertarian scold Ron Paul cleaned his clock in South Carolina, the former New York mayor acted as if victory would soon be upon him. "I'm an optimist," he announced...