Word: ipad
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...Nobody - not even Jobs, by his own admission - is sure what consumers will use the iPad for, but I'm guessing it will be the first true home computer. Conventional PCs live in studies; laptops make brief, furtive forays into the living room. The iPad will become the first whole-house computer, shared among an entire family, passed from hand to hand, roaming freely from living room to kitchen to bedroom to - look, it's going to happen - bathroom, at ease everywhere, tethered to nothing. It's not a revolution, but it's a real change, the kind of change...
...have a beef with the iPad, it's that while it's a lovely device for consuming content, it doesn't do much to facilitate its creation. The computer is the greatest all-purpose creativity tool since the pen. It put a music studio, a movie studio, a darkroom and a publishing house on everybody's desk. The iPad shifts the emphasis from creating content to merely absorbing and manipulating it. It mutes you, turns you back into a passive consumer of other people's masterpieces. In that sense, it's a step backward. Not much of a fairy-tale...
...Phil Schiller and Eddy Cue are suitably bejeaned and relaxed as they welcome me for a talk about the iPad, Apple's new product, which will be launched in a week and a half. Schiller is senior VP of worldwide product marketing, responsible for delivering Apple's latest baby. Cue is VP of Internet services, overseeing the iTunes, App and iBook online stores. (See the unveiling of Apple's iPad...
...here at Apple's invitation to try out the iPad, and later in my visit I will spend an hour with the company's boss, Steve Jobs - the first time I've ever spent any real time with him. But as I meet with Schiller and Cue, I feel it only fair to reel off the list of negatives the iPad will meet on its release. It falls between two stools - neither small enough to be truly portable nor big enough to be called a proper computer. Everything, I point out, is under Apple's control, as usual. No Adobe...
...There's a negative way of saying that," says Schiller, "and a positive. 'Oh, it's just a big iPhone ... boo!' or 'Hey, it's like a big iPhone ... cool!' Luckily, millions of people have those, so there is an instant ease and familiarity when they first encounter the iPad. As for everything else, it's not about the features - it's about the experience. You just have to try it to see what I mean." (See the iPad up close at Techland.com...