Word: ipod
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...amazing that the Nano even made it to the stage. The story of the Nano started nine months ago, when Jobs and his team took a look at the iPod Mini and decided they could make it better. On the face of it, that wouldn't appear to be a fantastically smart decision. The iPod Mini was and still is the best-selling MP3 player in the world, and Apple had introduced it only 11 months earlier. Jobs was proposing to fix something that decidedly was not broken. "Not very many companies are bold enough to shoot their best-selling...
People expect consumer electronics to keep getting smaller, as though it were a natural process like grass growing, but it doesn't happen by itself. The Nano may seem superficially iPod-esque on the outside, but on the inside it has been completely, painstakingly, exhaustively re-engineered. Older iPods (except for the low-capacity iPod Shuffle) have miniature hard drives in them, but the Nano is built around a chunk of solid-state Flash memory. The screen is all new too. Because it's smaller, the Nano's screen has to be sharper to be readable. (It ended up being...
...result is something that looks less like a music player than like the remote control for a music player. The Nano is thinner than a pencil and lighter than two bucks in quarters. It's one-fifth the size of the original iPod that Apple introduced four years ago. It has 4 GB of memory, enough to hold 1,000 songs, and it displays album art and photographs. And as small as it is, the Nano's got some audio oomph: this mouse can roar...
...Jobs says, relaxing after the show. "A ship that leaks from the top." That's no longer the case--only a small group at Apple even knew about the Nano before it launched--but if it were, Jobs would surely have some interesting trade secrets to be leaked. The iPod has returned Apple to a role it hasn't played in at least 20 years: the favorite. Only 4.5% of U.S. computer users work on PCs running Apple's operating system software, and the number is even lower worldwide, but Apple has a commanding 74% of the U.S. digital-music...
...chest of $8 billion. He has a company with an almost freakishly diverse skill set--computer hardware, operating systems, applications, consumer electronics, Internet services. Will Jobs try to leverage Apple's dominance in the digital-music space to get its PC line back in the running? Or is the iPod the first in a full suite of Apple-flavored, network-enabled media appliances--TV, digital camera, camcorder, digital video recorder, video-game player...