Word: ipod
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...guide its efforts, the committee is surveying the Class of 2008 online, allowing participants to enter a drawing for an iPod. Over 400 freshmen have responded to date, McLoughlin said...
...Another iPod mini challenger is the Zen Micro, made by Singapore-based Creative Technology. Like the H10, the Zen Micro sports an FM radio and audio/voice recording. The unit has a solid feel, a sharp, white-backlit screen and an easy-to-understand menu rivaling Apple's famously user-friendly interface. At $250, the 6-GB version costs the same as a 6-GB iPod mini; it's also smaller, plays tunes in the Windows Media Audio format as well as MP3, and when you throw in the radio and recording features, it might be a better deal...
Apple, of course, isn't just resting on its market share while everyone else catches up. In February, the company announced price cuts for the iPod mini (to $199 for the 4-GB model) and the iPod photo. Meanwhile, the company that makes the microprocessor brains for the iPod started shipping a new chip last month that consumes less power--meaning that iPod's bugbear, its mediocre battery life, may soon be banished. Advantage, Apple. "There's a gap between understanding what users want and being able to provide it," says Susan Kevorkian, an analyst at market-research firm International...
ENGIBOUS: In engineering, for the first three years, you're studying Maxwell's equations, thermodynamics, calculus--and you haven't got a clue why. What would be much more valuable in freshman year is to teach how an iPod works, how an airplane flies, then work backward...
...mentions is Steve Jobs' best-selling MP3 player. "What is the iPod?" Otellini asks, and his answer sounds strange from the mouth of a man with the well-manicured looks of a successful accountant. "It's my music machine, man. That's what you want. This," and here he gestures to a laptop across the conference room at Intel headquarters, "is my content machine. That [desktop] PC is my productivity machine. You have to start by thinking about the things people want to do with computers and work backward...