Word: ipod
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...pasta sauce, running shoes, yoga programs. It depends on you to like zesty Italian and me to like chipotle ranch and someone else to like low-sodium raspberry honey mustard. Through niche media, niche foods and niche hobbies, we fashion niche lives. We are the America of the iPod ads - stark, black silhouettes tethered by our brilliant white earbuds, rocking out passionately and alone. You make your choices, and I make mine. Yours, of course, are wrong. But what do I care...
Will the strategy work? Only if those iPod owners open their wallets. The new iMac starts at $1,300 for the smaller model with a 17in. screen and goes up to $1,900 for the 20in. screen. That's less than its predecessors but a bit more than the $250 to $500 iPods...
...machines, on which you could almost fry an egg, the iMac G5's beautiful white surface does not get noticeably hot. Nor, at a whisper-quiet 25 decibels, does it make enough noise for most people to hear, let alone those who have been blasting their eardrums with the iPod...
Designer Jonathan Ive, who shaped the original iMac and iPod, has gone as minimalist as possible with this machine. There is no separate computer tower or power supply; everything is contained in the display. CDs and DVDs slot in on the side of the screen. The power button is on the back. The speakers are hidden on the bottom, designed to bounce sound off your desk. Throw in the optional Bluetooth wireless keyboard and mouse, and the whole thing needs only one cable, the power cord. A minor gripe is that those don't come as standard; nor does Apple...
...clean, all-in-one display look. That history also suggests that very few of them will be iMacs. Apple is notorious for not having the supply to keep up with demand. Indeed, the release of this iMac was delayed by a shortage of the superfast G5 chips. At least iPod owners will have something to listen to while they wait...